EVERY BRAND.
STARTS AS.
AN IDEA.
WHERE IDEAS
TAKE
FLIGHT
WHERE IDEAS
TAKE FLIGHT
LaunchUp is a brand studio developing startup-
ready brands, backed by real business ideas. We see businesses before they exist, then give them form.
THE BRIEF
TO CREATE A CAPTIVATING
WEB EXPERIENCE THAT
TAKES USERS ON AN IMMERSIVE
JOURNEY BEYOND THEIR
IMAGINATION.
A CELESTIAL INTERVENTION
I’VE ALWAYS BEEN INTERESTED IN SPACE AND IT WAS WHEN SCROLLING, DAYDREAMING, LOOKING FOR INSPIRATION IT CAME TO ME. I’D COMBINE MY PASSION FOR SPACE WITH SCROLLYTELLING. EACH SCROLL, LIKE A NEW DAY, WOULD PROMISE SOMETHING EXCITING AND BUILD ANTICIPATION.
1200
1300
1400
1500
1600
1700
1800
1900
2000
2100
LY
WHAT
TO
SEE
IDEAS I
CAME
UP
WITH
YOU
KEEP
SCROLLING
DEEP IMPACT
ALTHOUGH YOU CAN USE SCROLL ANIMATIONS WITH ANY DESIGN AESTHETIC, I KNEW I HAD TO GO BOLD TO MAKE A LASTING IMPRESSION.
WE LIVE IN AN AGE WHERE ATTENTION SPANS ARE DECREASING SO MY GOAL WAS TO HIT USERS IN THE FACE WITH ASTEROIDS, LITERALLY.
WELL, PERHAPS NOT LITERALLY, BUT YOU GET MY STELLAR DRIFT. THE PROCESS WENT SOMETHING LIKE THIS…
1,034
BRAINWAVES ABOUT SPACE DESIGN—USUALLY ON THE BUS OR IN THE SHOWER.
2
HOURS PLAYING AROUND WITH WIREFRAMES, UNTIL I REALIZED IT WAS MORE EFFICIENT TO IDEATE ON CANVAS.
54
ANIMATIONS USED ACROSS THE SITE BROUGHT ALL MY VISIONS TO LIFE.
25
CUPS OF COFFEE DRANK IN THE PROCESS.
AND FINALLY, IT ALL STARTED TO COME TOGETHER
LaunchUp is a brand studio developing startup-ready brands, backed by real business ideas.
We see businesses before they exist, then give them form.
LAUNCHUP IS A NEW YORK-BASED
BRAND STUDIO THAT BUILDS DIGITAL
VENTURES FROM ITS PRIVATE PORTFOLIO
OF PREMIUM DOMAIN NAMES.
FOUNDED BY RORY IVEY, A BRAND
CREATOR WHO HAS BEEN NAMING
AND BUILDING BRANDS SINCE 2011.
INTERESTED IN LEARNING MORE?
SEND AN INQUIRY.
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OUR BRANDS
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INTERESTED IN LEARNING MORE?
SEND AN INQUIRY.
Contact - founder@launchup.com | All inquiries are confidential.
Contact - founder@launchup.com
All inquiries are confidential.
GREAT BRANDS START
WITH BOLD IDEAS.
© 2011 - 2026 BY LAUNCHUP.COM | PRIVACY POLICY | FOUNDED BY RORY IVEY