Welcome to LaunchUp!

Our mission is to brand the next generation of startups and empower millions of entrepreneurs each year to make a difference, by helping them find premium and unique business names at budget friendly, direct pricing 
and offering curated ideas capable of transforming their businesses! We also connect domains to our own exciting ideas and projects. Using each of these hand-picked brand and product names as a foundation, our company aims to develop them into functional, sustainable businesses that make a difference. 

Who are we

We are a team of creative thinkers and experienced professionals(Naming Experts) based out of New York City. We are actively brainstorming ideas and providing assistance to entrepreneurs, in line with current trends and changes within the business niche, to help them achieve their entrepreneurship goals. We’re a brand built upon value and quality. This is why we stand out in the naming industry; our domains are handpicked and tailored for startup excellence and are proven to generate success in any business sector. We believe the name of your business is one of the most important investments. 




Startup Clients


Naming Ideas




Customer Satisfaction

Benefits of owning a premium brandable domain

Simply put, a premium domain can greatly impact whether or not your startup or product succeeds or fails. When you start off your online business with a premium domain name, you are investing in an intuitive, memorable name which will help differentiate your business in the crowded online marketplace. Premium and brandable domains are a different class of domains.

• Instant Brand Recognition
• Instant Trust and Authority
• SEO Benefits
• Direct Traffic
• Physical Marketing Advantages


A Word From Our Founder,

Rory Ivey

Thanks for stopping by!

I've always been intrigued by 'names' for as long as I can remember.  Ironically, naming and startups wasn't always on my agenda.  I was a actually a chemistry major in college( at Delaware State University), and life literally pushed me into this new direction. I began looking into the business of the online world. My journey started in 2010 on ebay.com, assisting entrepreneurs with finding the best names to setup their businesses and offering innovative ideas to companies and several institutions worldwide. Since then, I've acquired alot of knowledge and skill in the area of business identity. 

Names carry our identity and legacy. Consider names like, McDonalds, Harley Davidson, Disney, Hilton, Wells Fargo, Rolls Royce, Gucci, Armani and many more. Do you know what these names have in common? They are all family names. We are wearing and marketing the legacy of other families. That is genius!  But, any name you choose for your business, becomes your legacy and the inheritance you leave. Big businesses know what they were doing, and are adept in naming their enterprises - hiring expensive name consulting firms or employing wise naming gurus. They understand the value and know the power behind a good name.

My super power is finding synergestic names to fit innovative ideas and businesses. I am also passionate about building and maintaining successful brands in a wide range of industries. I'm constantly brewing ideas in my head."

Lets do business together!